Welcome to Msuku Media

Msuku Media is a specialist media agency that builds the public profiles of established and emerging South African brands.

The company was founded by Obren Msuku in 2018, and immediately grew a reputation for generating quality exposure for clients across broadcast and niche media.

Msuku Media has a unique understanding of the complex intersection of culture and commerce within South African society. Strong relationships with media producers and content creators allow the company to develop quality communications strategies, supported by excellent editorial content, that speak directly to the target market in the appropriate context, language and style.

PR Strategy

Media Liaison

Events and Activations

OUR BRAINS

We understand the difference between house and hip hop, Gqom and Grime, Sesotho and Sepedi. Which means we create PR strategies that speak to the target audience in the right place, at the right time and in the right way. Oh, and in the right language – of course.

OUR PASSION

We’re committed, and we go the extra mile. It’s just who we are.

VALUE FOR MONEY

We partner with a range of expert service providers – from writers to film makers and event specialists – to deliver excellent concepts and content, cost-effectively. All our clients, regardless of size, get the same service, delivered with the same intensity.

The company

Solvency is an innovative new financial services solution that offers crucial short-term insurance cover combined with the ability to save and invest seamlessly. It’s a unique product that helps South Africans protect themselves and their families against key life risks, while still saving for the future.

Solvency clients can choose how much of their monthly car and household insurance premium (up to an average of 45%) is allocated to an Insurance Savings Account (ISA) in their name, in a similar fashion to a medical aid savings account. The decision on how much to allocate to the ISA is guided by how much excess the client chooses to pay in the event of a claim.

The challenge

Solvency’s primary challenge has been creating consumer awareness of the need to prioritise insurance and savings, even within the context of a harshly recessionary economy.

To present an entirely new concept to the financial services market, Solvency needed to do more than simply create awareness. It’s true challenge was to open up and take brand ownership of a national conversation about savings, and on this foundation communicate the power of its innovative new approach.

The strategy

Msuku Media created a PR strategy centring on South Africa’s struggle to create a socio economic structure that enables a middle class savings culture featuring the use of insurance and investment tools. The strategy positions Solvency’s CEO, Mutoda Mahamba, as a thought leader within the national media conversation.

The execution

Solvency launched to the South African market in February 2020 and has featured in the following media channels:

  • Financial Mail
  • Sowetanlive.co.za
  • Daily sun
  • iol.co.za
  • itweb.co.za
  • Kaya FM
  • 103 Vuma FM
  • Radio 2000
  • Rise FM
  • YFM
  • Classic FM
  • You FM
  • Retailingafrica.com
  • Bizcommunity.com
  • Business focus
  • Chai FM
  • Massiv Metro
  • Alex fm
  • FA News
  • Khanya FM
  • Eldos FM
  • Channel Africa radio
  • Capricorn FM

What our clients say

Obren and his team have been phenomenal from the moment we started the relationship with them. Our media exposure has been of excellent quality and has delivered exceptional value – they are always willing to over extend themselves and become one with your brand”

Nkazi Sokhulu, Yalu CEO and co-founder

“It is with profound pride and intention that I recommend Msuku Media for the high-quality Public Relations and Communications services afforded to Keys Communications in the last four years.”

Anisa Kale, Keys Communications MD and Founder

“Msuku Media’s professionalism and work ethic are commendable; Obren and his team are easy to work with, meet their deadlines, communicate openly, and respond quickly and appropriately to strategic and operational input.”

Mutoda Mahamba, Solvency CEO and Founder

Our Clients

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